Neville Shah joins Mudra North and East as creative director

Neville Shah (pictured above) has joined Mudra North and East as creative director.

Shah joins from TBWA\Mumbai. At Mudra, he will work on clients such as Dabur, HBO, Philips, Wrigley and Unicef, amongst others.

Commenting on his appointment, Ajay Naqvi, EVP and head, Mudra North and East said, "Neville will add to our creative teeth in providing fresh solutions to clients in Delhi and Calcutta. His simplistic approach towards bringing out the best on a brief is what makes him a good fit in further strengthening our creative prowess. His strong experience across brands and categories coupled with a fantastic attitude towards people will only help catapult Mudra North and East to greater heights. A warm welcome to him from all of us here."

Shah said, "When you join Mudra, you join a culture. And I hope to do my best in enriching this culture. It's a great challenge to take on and I hope to offer a new perspective and create simple and refreshing communication for the agency."

At TBWA\Mumbai, Shah spent four years working on brands such as SET Max, BPL Mobile, Standard Chartered Bank, Bajaj Allianz Life Insurance and several others.

He brings with him a diverse portfolio of skills and experience ranging from theatre to scriptwriting and acting and advertising. He is a graduate from the Symbiosis Institute of Mass Communications and has also recently been a part of the copywriting program at The Creative Circus in Atlanta.