Campaign India Team
Apr 06, 2022

New Business League: February 2022 update

Mindshare retains the lead among media agencies while there's a change in the creative agency list

New Business League: February 2022 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 9 Havas Worldwide Shaze Luxury Retail, Thoughtworks Technologies India Project, Vikram Solar 33.5   33.5 10
2 1 Ogilvy Mahindra & Mahindra, Lux Industries, Cowrks India 13.9   13.9 12
3 3 DDB Mudra Group Meta, Infosys Springboard, Life Insurance Council 13.4   13.4 5
4 2 Wondrlab Faasos Project, Cholayil Private Limited (Medimix), Tata Strive 12.1   12.1 44
5 4 Wunderman Thompson Sun Pharmaceutical, AU Small Finance, Edelweiss Project 8.5   8.5 16
6 8 VMLY&R Truecaller Project, BollyCoin Project, Amala Earth 5.9   5.9 13
7 10 The Womb Matter, TrueCaller, Livlively 5.5   5.5 5
8 5 M&C Saatchi Group Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project 4.3   4.3 4
9 6 BBDO P&G - Shiksha Project 3.7   3.7 2
10 7 Kinnect MX Player, Mahindra Electric Project 3.7   3.7 6
11 11 MullenLowe Lintas Group ITC Foods, Zebpay, Ferns N Petals Project 3.5   3.5 4
12 12 McCann Worldgroup IIFL Finance, Navi Finance Project, Etisalat/edcast 1.9   1.9 4
               
          2022 (Jan-Feb) 106.2 125
          2021 (Jan-Feb) 103.5 105
          YoY Comparison: 2.50% 19.00%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Mindshare Dmart, Earthmade Organix, Provee 28.8   28.8 12
2 6 Havas Media CoinSwitch, Valvoline, Supr Daily (Swiggy) 14.5   14.5 5
3 2 Wavemaker Paytm, Sharekhan (Digital/Content) Project, UNICEF (Offline) Project 6   6 5
4 3 MediaCom Raise Fintech Ventures, Raise Financial Services, Larsen & Toubro, Pocket FM 5.6   5.6 4
5 4 OMD MudraMax SAB TV Offline 0.7   0.7 1
6 5 Media Kinnect Turtlemint, Geojit Financial, Bajaj Consumer  0.4   0.4 3
               
          2022 (Jan-Feb) 53 30
          2021 (Jan-Feb) 31.3 16
          YoY Comparison: 69.10% 87.50%

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

8 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

9 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

10 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.