The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to
[email protected].
CREATIVE AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
9 |
Havas Worldwide |
Shaze Luxury Retail, Thoughtworks Technologies India Project, Vikram Solar |
33.5 |
|
33.5 |
10 |
2 |
1 |
Ogilvy |
Mahindra & Mahindra, Lux Industries, Cowrks India |
13.9 |
|
13.9 |
12 |
3 |
3 |
DDB Mudra Group |
Meta, Infosys Springboard, Life Insurance Council |
13.4 |
|
13.4 |
5 |
4 |
2 |
Wondrlab |
Faasos Project, Cholayil Private Limited (Medimix), Tata Strive |
12.1 |
|
12.1 |
44 |
5 |
4 |
Wunderman Thompson |
Sun Pharmaceutical, AU Small Finance, Edelweiss Project |
8.5 |
|
8.5 |
16 |
6 |
8 |
VMLY&R |
Truecaller Project, BollyCoin Project, Amala Earth |
5.9 |
|
5.9 |
13 |
7 |
10 |
The Womb |
Matter, TrueCaller, Livlively |
5.5 |
|
5.5 |
5 |
8 |
5 |
M&C Saatchi Group |
Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project |
4.3 |
|
4.3 |
4 |
9 |
6 |
BBDO |
P&G - Shiksha Project |
3.7 |
|
3.7 |
2 |
10 |
7 |
Kinnect |
MX Player, Mahindra Electric Project |
3.7 |
|
3.7 |
6 |
11 |
11 |
MullenLowe Lintas Group |
ITC Foods, Zebpay, Ferns N Petals Project |
3.5 |
|
3.5 |
4 |
12 |
12 |
McCann Worldgroup |
IIFL Finance, Navi Finance Project, Etisalat/edcast |
1.9 |
|
1.9 |
4 |
|
|
|
|
|
|
|
|
|
|
|
|
|
2022 (Jan-Feb) |
106.2 |
125 |
|
|
|
|
|
2021 (Jan-Feb) |
103.5 |
105 |
|
|
|
|
|
YoY Comparison: |
2.50% |
19.00% |
MEDIA AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
1 |
Mindshare |
Dmart, Earthmade Organix, Provee |
28.8 |
|
28.8 |
12 |
2 |
6 |
Havas Media |
CoinSwitch, Valvoline, Supr Daily (Swiggy) |
14.5 |
|
14.5 |
5 |
3 |
2 |
Wavemaker |
Paytm, Sharekhan (Digital/Content) Project, UNICEF (Offline) Project |
6 |
|
6 |
5 |
4 |
3 |
MediaCom |
Raise Fintech Ventures, Raise Financial Services, Larsen & Toubro, Pocket FM |
5.6 |
|
5.6 |
4 |
5 |
4 |
OMD MudraMax |
SAB TV Offline |
0.7 |
|
0.7 |
1 |
6 |
5 |
Media Kinnect |
Turtlemint, Geojit Financial, Bajaj Consumer |
0.4 |
|
0.4 |
3 |
|
|
|
|
|
|
|
|
|
|
|
|
|
2022 (Jan-Feb) |
53 |
30 |
|
|
|
|
|
2021 (Jan-Feb) |
31.3 |
16 |
|
|
|
|
|
YoY Comparison: |
69.10% |
87.50% |