The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LIST
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | NP Digital | Madhavbaug Project, Login Radius Project, Ivy Central Project | 23.7 | 23.7 | 22 | ||
| 2 | 1 | BBDO | Jack Daniel’s Tennessee Whiskey, McCain Food | 20.4 | 20.4 | 2 | |
| 3 | 3 | Havas Worldwide | Antara Group, Chalet Hotels, Cocacola - Nutrilift Project | 18.1 | 18.1 | 11 | |
| 4 | 5 | DDB Mudra Group | Sapthagiri University, Sapthagiri University Project, GITAM University Project | 15.3 | 15.3 | 12 | |
| 5 | 2 | Centrick | Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film | 10.7 | 10.7 | 7 | |
| 6 | 6 | McCann Worldgroup | Reliance Retail, Phone Pe Project, Union Project | 9.6 | 9.6 | 6 | |
| 7 | 4 | Wunderman Thompson | Global International School, Bajaj Pay, Manyavar Digital | 9.6 | 9.6 | 17 | |
| 8 | 10 | M&C Saatchi Group | Forest Essentials, Wow Skin Project, Respo Project | 8.4 | 8.4 | 3 | |
| 9 | 7 | Wondrlab | Vectura Fertin Pharma - RYZE Project, Tata AIG General Insurance Company Limited Project | 5.5 | 5.5 | 28 | |
| 10 | 35 | Grey Group | Diageo, Bacardi Project, Reliance Retail | 2 | 2 | 3 | |
| 11 | 8 | The Womb | Samco | 1.4 | 1.4 | 1 | |
| 12 | 22 | MullenLowe Lintas Group | Landmark Group, Tinder Project | 1.3 | 1.3 | 2 | |
| 13 | 14 | Ogilvy | Aditya Birla Group, Eveready | 0.7 | 0.7 | 2 | |
| 14 | 9 | VMLY&R0 | Lakme Project, Ponds Project, Tira Retainer | 0.7 | 0.7 | 4 | |
| 2023 (Jan-Feb) | 127.4 | 120 | |||||
| 2022 (Jan-Feb) | 106.2 | 125 | |||||
| YoY Comparison | 20.00% | -4.00% |
MEDIA AGENCY LIST
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | EssenceMediacom | Vivo Technology, IIFL Securities Limited Finance, Mars Inc Food | 50.1 | 50.1 | 9 | |
| 2 | 2 | LS Digital | QuickHeal, Coding Ninja, Fantasy Akhada | 16.4 | 16.4 | 12 | |
| 3 | 13 | Initiative | Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions | 12.4 | 12.4 | 3 | |
| 4 | 5 | Havas Media | V-Guard AOR - full media planning and buying, PUMA, Itel Smartphones AOR - full media planning and buying | 5.3 | 5.3 | 3 | |
| 5 | 3 | m/SIX | Pran Foods Local, Pran Foods Local | 4.1 | 4.1 | 4 | |
| 6 | 15 | OMD MudraMax | McDonald's North India - Delhi, Lupin Pharma, SanDisk Pilot Project | 3.8 | 3.8 | 3 | |
| 7 | OMG | Phillips Domestic Appliance, Jaguar Land Rover India | 2.9 | 2.9 | 2 | ||
| 8 | 4 | Mindshare | Skipper Limited Planning & Buying, Delhi International Airport | 1.2 | 1.2 | 4 | |
| 9 | 14 | PHD | Scapia Cards | 0.3 | 0.3 | 1 | |
| 10 | 12 | Wavemaker | Star Health and Allied Insurance AOR , Confirm Ticket Online Solutions AOR | 1.2 | Centuary Mattress | 0.2 | 2 |
| 2023 (Jan-Feb) | 96.8 | 43 | |||||
| 2022 (Jan-Feb) | 53 | 30 | |||||
| YoY Comparison: | 82.90% | 43.30% |
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