The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to
[email protected].
CREATIVE AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
1 |
Havas Worldwide |
BurgerKing, Stashfin Project, Walkroo Project |
67.7 |
|
67.7 |
29 |
2 |
2 |
DDB Mudra Group |
Prompt Project, One Plus, Purvankara, Mars |
50 |
|
50 |
42 |
3 |
5 |
Wunderman Thompson |
Integrated Health Information Systems, Halidrams |
48.7 |
|
48.7 |
74 |
4 |
4 |
L&K Saatchi & Saatchi |
Akasa Air, Goodricke Group Ltd, AJIO |
43.6 |
|
43.6 |
30 |
5 |
3 |
Leo Burnett |
PepsiCo brands |
42.9 |
|
42.9 |
24 |
6 |
6 |
Wondrlab |
Eicher Motors (Royal Enfield) Project, PTC India Project, United Breweries |
32.4 |
|
32.4 |
136 |
7 |
7 |
Ogilvy |
Unibic Foods India, Aditya Birla Group, Bio Veda Farmacy |
26.5 |
|
26.5 |
19 |
8 |
8 |
LS Digital |
Canon, Kotak Cherry, Kotak GI |
14.3 |
|
14.3 |
18 |
9 |
10 |
VMLY&R |
Spotify, Cipla Project, Meta Project |
14 |
|
14 |
35 |
10 |
11 |
McCann Worldgroup |
Agoda Project, 3M Project, Rossar |
12.8 |
|
12.8 |
23 |
11 |
9 |
Dentsu |
Auto Client |
14.2 |
Ajio |
12.2 |
30 |
12 |
12 |
Centrick |
EFL Global, LuvLap, Kirloskar Vasundhara |
10.1 |
|
10.1 |
5 |
13 |
13 |
The Womb |
Rupeek, Epigamia, Jolies |
9.7 |
|
9.7 |
9 |
14 |
16 |
Kinnect |
Pernod Ricard - Royal Stag, Asian Paints - TruCare, G Square website maintenance and SEO |
8.9 |
|
8.9 |
19 |
15 |
14 |
BBH |
Roposo |
8 |
|
8 |
4 |
16 |
15 |
Digitas |
Embassy Group, OKAYA Power Group |
8 |
|
8 |
6 |
17 |
18 |
BBDO |
Mars pet care project , Brown Foreman, Zinka Logistics Solutions |
7.3 |
|
7.3 |
9 |
18 |
17 |
Foxymoron |
Kingfisher |
6.7 |
|
6.7 |
1 |
19 |
19 |
Orchard |
ICICI Bank, Cleartrip |
5.4 |
|
5.4 |
4 |
20 |
20 |
M&C Saatchi |
Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project |
4.9 |
|
4.9 |
5 |
|
|
|
|
|
|
|
|
|
|
|
|
|
2022 (Jan-Aug) |
457 |
538 |
|
|
|
|
|
2021 (Jan-Aug) |
408 |
417 |
|
|
|
|
|
YoY Comparison |
12.00% |
29.00% |
MEDIA AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
3 |
Havas Media |
Savex Technologies - Fire Bolt, Bundl Technologies |
45.3 |
|
45.3 |
22 |
2 |
2 |
Performics |
TikTok Content, Mondelez International, Lenskart, Baidyanath Group |
41.2 |
|
41.2 |
28 |
3 |
1 |
Mindshare |
SBI Life Offline media, Biotique, Lux Industries Digital + OOH |
45.6 |
|
34.2 |
32 |
4 |
7 |
Wavemaker |
Mondelez, Wipro Home Appliances, Danone, VIP, PhysicsWallah |
44.9 |
Acko Life Insurance |
24.4 |
14 |
5 |
4 |
Zenith |
Homelane, Pep Technologies |
17.5 |
|
17.5 |
12 |
6 |
5 |
iProspect |
IT Client |
16.6 |
|
16.6 |
9 |
7 |
6 |
MediaCom |
FunNFood, Lendingkart, Dhan.co |
15.4 |
|
15.4 |
10 |
8 |
8 |
Carat |
Auto Client |
11.6 |
|
11.6 |
2 |
9 |
9 |
dentsu X |
Tata 1MG Technologies, Bosch, Dabur India |
11.2 |
|
11.2 |
8 |
10 |
13 |
LS Digital |
Boddess, Puretech, CEAT, Goel, Skinq, Google, ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony |
10.8 |
|
10.8 |
39 |
11 |
|
Publicis Media |
PepsiCo |
10.3 |
|
10.3 |
1 |
12 |
10 |
PHD |
Acko Life Insurance |
8.6 |
|
8.6 |
1 |
13 |
11 |
Starcom |
Abbott Laboratories Project |
7.5 |
|
7.5 |
5 |
14 |
12 |
Initiative |
R K Marbles, ITC, BIC Cello India |
7.4 |
|
7.4 |
3 |
15 |
14 |
OMD MudraMax |
SAB TV Offline |
2.4 |
|
2.4 |
2 |
16 |
15 |
Dentsu |
Tata 1mg |
1.7 |
|
1.2 |
1 |
17 |
16 |
Media Kinnect |
Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer |
0.7 |
|
0.7 |
7 |
18 |
17 |
Lodestar UM |
|
|
|
|
0 |
19 |
19 |
m/SIX |
Zee News, VKC Nuts |
2.2 |
|
-0.9 |
5 |
20 |
18 |
Essence |
Bombay Shaving Company, Plum, Rebel Foods |
0.7 |
Homelane |
-1 |
3 |
|
|
|
|
|
|
|
|
|
|
|
|
|
2022 (Jan-Aug) |
265.5 |
201 |
|
|
|
|
|
2021 (Jan-Aug) |
178.2 |
106 |
|
|
|
|
|
YoY Comparison: |
49.00% |
89.60% |