The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra Group | Unacademy Project, UNDP Project, Pure and Sure | 106.4 | 104.4 | 81 | |
| 2 | 2 | McCann WorldGroup | NASSCOM Project, Dr. Lal Path Lab | 25.7 | 25.7 | 20 | |
| 3 | 3 | Wunderman Thompson | Exide-SF & Dynex, Exide Life, HSBC Project | 24.4 | Hershey | 21.1 | 63 |
| 4 | 4 | Havas Worldwide | Harman - Jbl & Hk, William Grants, Vivo Project | 20 | 20 | 41 | |
| 5 | 5 | VMLY&R | Multiliving, Nesterra, Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project | 15.5 | 15.5 | 23 | |
| 6 | 6 | WATConsult | TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital | 12.1 | 12.1 | 7 | |
| 7 | 7 | The Womb | UpGrad Education pvt, Reliance Retail, Rupeek | 10.7 | 10.7 | 11 | |
| 8 | 8 | Dentsu | Mobile Premier League | 14.8 | Harman - Jbl & Hk | 10.4 | 6 |
| 9 | 10 | Leo Burnett | AG&P, Provident Housing, YES BANK Project, Woodcraft India Pvt Ltd Project | 8.5 | 8.4 | 17 | |
| 10 | 9 | L&K Saatchi & Saatchi | Reliance Digital, Hettich, Practo, Abbott Consumer Pharma | 8.9 | 7.9 | 10 | |
| 11 | 11 | IdeateLabs | TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL | 6.7 | 6.7 | 5 | |
| 12 | 12 | MullenLowe Lintas Group | OLX Jobs, Veggie Clean, SkinKraft Project, Hershey | 6.9 | Astral Poly Technik | 5.5 | 20 |
| 13 | 13 | Arm Worldwide | MTV | 5.4 | 5.4 | 1 | |
| 14 | 14 | Isobar | Danone digital, Max Bupa Digital, Diageo Brands | 4.6 | 4.6 | 3 | |
| 15 | 18 | Ogilvy | Ti Cycles, Cars24 services, Mobile Premier League Project | 9.1 | 4.1 | 9 | |
| 16 | 15 | Mirum | WileyNXT (Social Media), Silver Arrows and Bimamitra | 3.4 | 3.4 | 2 | |
| 17 | 16 | BBDO | HP Project, Yes Bank, Idea Projects, HUL (V Wash) | 3.2 | 3.2 | 10 | |
| 18 | 17 | Gozoop | OPPO digital, SterloMax | 2.7 | 2.7 | 2 | |
| 19 | 19 | Blue Vector | Volvo Social Media | 2 | 2 | 1 | |
| 20 | 20 | DViO Digital | McDonald's digital | 2 | 2 | 1 | |
| 2020(Jan-Oct) | 296.5 | 379 | |||||
| 2019(Jan-Oct) | 466.2 | 371 | |||||
| YoY Comparison: | -36.40% | 2.20% |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Havas Media | Transforming Rural India Foundation+Bill Gates Foundation, JBL India, Norton Lifelock Antivirus AOR, GITAM University | 23.1 | Emirates Airlines | 22.1 | 14 |
| 2 | 3 | Starcom | Pharmeasy, Apica Group (ANA Oils), Cholayil, Udemy, Metro, UpGrad | 25 | Sun Pharmaceutical Industries | 18.9 | 17 |
| 3 | 2 | dentsu X | Benetton Digital, Association of Mutual Funds, Toyota Kirloskar Motor Project | 18.4 | Axis Mutual Fund | 17.4 | 13 |
| 4 | 6 | Zenith | Chikai Global, Mobile Premier League, Marico, ITC Store | 16.6 | 16.6 | 14 | |
| 5 | 7 | Wavemaker | Zee Entertainment, Pagarbook, Lectro E-Mobility | 18.3 | ITC | 14.7 | 14 |
| 6 | 5 | MediaCom | Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds, Uber | 13.4 | Mobile Premier League | 12 | 9 |
| 7 | 4 | PHD | LG Ecom, Forevermark Ecom, Diageo, Aasaan Job | 14.4 | 11.1 | 6 | |
| 8 | Digitas | Marico, DBS Bank, Philip Morris International | 8 | 8 | 5 | ||
| 9 | 8 | Lodestar UM | Emirates Airlines | 3.4 | 3.4 | 3 | |
| 10 | 9 | Mindshare | TI Cycles, Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT | 18.4 | Pharmeasy | 3.1 | 13 |
| 11 | 11 | Performics | Planet Sports, OYO, GCPL | 2.9 | 2.9 | 4 | |
| 12 | 10 | Kinnect | Bausch + Lomb Digital | 1.7 | 1.7 | 1 | |
| 13 | 12 | Gozoop | SterloMax | 1.4 | 1.4 | 1 | |
| 14 | 13 | Clevertize | eBay | 1 | 1 | 1 | |
| 15 | 14 | Madison Media | Dr Fixit | 0.3 | 0.3 | 1 | |
| 16 | 15 | iProspect | VFS Global | 0.3 | 0.3 | 1 | |
| 17 | 16 | Initiative | Meesho, Cred | 0.3 | 0.3 | 1 | |
| 18 | 17 | Carat | FMCG Client | 0.8 | Diageo | 0 | 3 |
| 19 | 18 | Essence | FacesCanada, Games24x7 | 1.7 | UpGrad | -0.4 | 2 |
| 20 | 19 | OMD MudraMax | SAP | 1 | Carapelli Firenz | 2 | |
| 2020(Jan-Oct) | 132.8 | 125 | |||||
| 2019(Jan-Oct) | 305.8 | 152 | |||||
| YoY Comparison: | -56.60% | -17.80% |
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