The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra Group | L'Oreal Professionel Projects, Tanishq Projects, Unacademy Project, UNDP Project, Pure and Sure | 108.9 | 108.9 | 53 | |
| 2 | 3 | McCann Worldgroup | BMW, Healthily Project, Twilio Project, Exxon Mobil Project, Karo Sambhav Project | 33.6 | 33.6 | 27 | |
| 3 | 2 | Havas Worldwide | Bel Cheese, BIPHA, Vegolution | 28.1 | 28.1 | 42 | |
| 4 | 14 | Ogilvy | Ti Cycles, Cars24 services, Mobile Premier League Project | 28.5 | 23.4 | 18 | |
| 5 | 4 | Wunderman Thompson | AU Bank Project, Edelweiss Project, Extraamarks Project | 24.7 | Hershey | 21.3 | 67 |
| 6 | 5 | VMLY&R | CIPLA, Multiliving, Nesterra, Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project | 15.6 | Bel Cheese | 14.6 | 25 |
| 7 | 8 | Dentsu | Mobile Premier League | 17.9 | Harman - Jbl & Hk | 14.4 | 19 |
| 8 | 6 | The Womb | Mahindra Scorpio, UpGrad Education pvt, Reliance Retail | 12.4 | 12.4 | 12 | |
| 9 | 7 | WATConsult | TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital | 12.1 | 12.1 | 7 | |
| 10 | 9 | L&K Saatchi & Saatchi | i Reliance Digital, Hettich, Practo, Abbott Consumer Pharma | 9 | 8 | 11 | |
| 11 | 10 | Leo Burnett | WhiteHat Jr Project, AG&P, Provident Housing, YES BANK Project, Woodcraft India Pvt Ltd Project | 8.9 | 7.9 | 21 | |
| 12 | 11 | IdeateLabs | TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL | 6.7 | 6.7 | 5 | |
| 13 | 12 | ARM Worldwide | MTV | 5.4 | 5.4 | 1 | |
| 14 | 13 | Isobar | Danone digital, Max Bupa Digital, Diageo Brands | 4.6 | 4.6 | 3 | |
| 15 | 15 | MullenLowe Lintas Group | Whirlpool, OLX Jobs, Veggie Clean, SkinKraft Project, Hershey | 7.2 | Astral Poly Technik | 3.9 | 21 |
| 16 | 16 | BBDO | HP Project, Yes Bank, Idea Projects, HUL (V Wash) | 3.6 | 3.6 | 12 | |
| 17 | 17 | Mirum | WileyNXT (Social Media), Silver Arrows and Bimamitra | 3.4 | 3.4 | 2 | |
| 18 | 18 | Gozoop | OPPO digital, SterloMax | 2.7 | 2.7 | 2 | |
| 19 | 19 | Blue Vector | Volvo Social Media | 2 | 2 | 1 | |
| 20 | 20 | DViO Digital | McDonald's digital | 2 | 2 | 1 | |
| 2020(Jan-Dec) | 339.6 | 432 | |||||
| 2019(Jan-Dec) | 569.5 | 439 | |||||
| YoY Comparison: | -40.40% | -1.60% |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Havas Media | Transforming Rural India Foundation+Bill Gates Foundation, JBL India, Norton Lifelock Antivirus AOR, GITAM University | 28 | Emirates Airlines | 27 | 15 |
| 2 | 4 | Dentsu X | Principal Mutual Funds, Benetton Digital, Association of Mutual Funds, Toyota | 25.1 | 25.1 | 23 | |
| 3 | 2 | MediaCom | Aqualite, Dabur Digital, Lionsgate, Citroën, Hasbro, Malabar Gold & Diamonds, Uber | 23.3 | Mobile Premier League | 21.9 | 13 |
| 4 | 3 | Starcom | Apical, Pharmeasy, Apica Group (ANA Oils), Cholayil, Udemy, Metro, UpGrad | 26.7 | Sun Pharmaceutical Industries | 20.6 | 19 |
| 5 | 5 | Wavemaker | Zee Entertainment, Pagarbook, Lectro E-Mobility | 21.2 | ITC | 17.5 | 20 |
| 6 | 6 | Zenith | Chikai Global, Mobile Premier League, Marico, ITC Store | 16.6 | 16.6 | 14 | |
| 7 | 7 | PHD | LG Ecom, Forevermark Ecom, Diageo, Aasaan Job | 14.4 | 10 | 7 | |
| 8 | 8 | Digitas | Marico, DBS Bank, Philip Morris Internationa | 8 | 8 | 5 | |
| 9 | 10 | Mindshare | TI Cycles, Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT | 18.8 | 3.6 | 14 | |
| 10 | 9 | Lodestar UM | Emirates Airlines | 3.4 | 3.4 | 3 | |
| 11 | 11 | Performics | Planet Sports, OYO, GCPL | 2.9 | 2.9 | 4 | |
| 12 | 18 | Carat | WWE Entertainment Corp, Yes Bank, CUCKOO INDIA | 3.3 | Diageo | 2.5 | 9 |
| 13 | 13 | Initiative | Meesho, Cred, Manipal University Jaipur | 1.9 | 1.9 | 4 | |
| 14 | 12 | Kinnect | Bausch + Lomb Digital | 1.7 | 1.7 | 1 | |
| 15 | 14 | Gozoop | SterloMax | 1.4 | 1.4 | 1 | |
| 16 | 15 | Clevertize | eBay | 1 | 1 | 1 | |
| 17 | 16 | Madison Media | Dr. Fixit | 0.3 | 0.3 | 1 | |
| 18 | 17 | iProspect | VFS Global | 0.3 | -0.3 | 1 | |
| 19 | 19 | Essence | FacesCanada, Games24x7 | 1.7 | UpGrad | -0.4 | 2 |
| 20 | 20 | OMD MudraMax | SAP | 1 | Carapelli Firenze | -2.1 | 2 |
| 2020(Jan-Dec) | 163.3 | 159 | |||||
| 2019(Jan-Dec) | 373.8 | 179 | |||||
| YoY Comparison: | -56.30% | -11.20% |
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