New Business League: November 2020 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 

 

CREATIVE AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	DDB Mudra Group	Tanishq Projects, Unacademy Project, UNDP Project, Pure and Sure	108.4		106.4	52
2	4	Havas Worldwide	Bel Cheese, BIPHA, Vegolution	28.1		28.1	42
3	2	McCann Worldgroup	Exxon Mobil Project, Karo Sambhav Project	26.1		26.1	23
4	3	Wunderman Thompson	AU Bank Project, Edelweiss Project, Extraamarks Project	24.7	Hershey	21.3	67
5	5	VMLY&R	Multiliving, Nesterra, Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project	15.6	Bel Cheese	14.6	24
6	7	The Womb	Mahindra Scorpio, UpGrad Education pvt, Reliance Retail, Rupeek	12.4		12.4	12
7	6	WATConsult	TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital	12.1		12.1	7
8	8	Dentsu	Mobile Premier League	14.8	Harman - Jbl & Hk	11.3	6
9	10	L&K Saatchi & Saatchi	Reliance Digital, Hettich, Practo, Abbott Consumer Pharma	8.9		7.9	10
10	9	Leo Burnett	WhiteHat Jr Project, AG&P, Provident Housing, YES BANK Project, Woodcraft India Pvt Ltd Project	8.8		7.9	18
11	11	IdeateLabs	TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL	6.7		6.7	5
12	13	ARM Worldwide	MTV	5.4		5.4	1
13	14	Isobar	Danone digital, Max Bupa Digital, Diageo Brands	4.6		4.6	3
14	15	Ogilvy	Ti Cycles, Cars24 services, Mobile Premier League Project	9.1		4.1	9
15	12	MullenLowe Group Lintas Group	Whirlpool, OLX Jobs, Veggie Clean, SkinKraft Project, Hershey	7.2	Astral Poly Technik	3.9	21
16	16	Mirum	WileyNXT (Social Media), Silver Arrows and Bimamitra	3.4		3.4	2
17	17	BBDO	HP Project, Yes Bank, Idea Projects, HUL (V Wash)	3.2		3.2	10
18	18	Gozoop	OPPO digital, SterloMax	2.7		2.7	2
19	19	Blue Vector	Volvo Social Media	2		2	1
20	20	DViO Digital	McDonald's digital	2		2	1
					2020(Jan-Nov)	308.6	397
					2019(Jan-Nov)	558.8	416
					YoY Comparison:	-44.80%	-4.60%

 

 

MEDIA AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	Havas Media	Transforming Rural India Foundation+Bill Gates Foundation, JBL India, Norton Lifelock Antivirus AOR, GITAM University	28	Emirates Airlines	27	15
2	6	MediaCom	Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds, Uber	22.2	Mobile Premier League	20.8	12
3	2	Starcom	Pharmeasy, Apica Group (ANA Oils), Cholayil, Udemy, Metro, UpGrad	26.4	Sun Pharmaceutical Industries	20.3	18
4	5	Wavemaker	Zee Entertainment, Pagarbook, Lectro E-Mobility	21.2	ITC	17.5	20
5	3	Dentsu X	Benetton Digital, Association of Mutual Funds, Toyota Kirloskar Motor Project	18.4		17.4	13
6	4	Zenith	Chikai Global, Mobile Premier League, Marico, ITC Store	16.6		16.6	14
7	7	PHD	LG Ecom, Forevermark Ecom, Diageo, Aasaan Job	14.7		10	7
8	8	Digitas	Marico, DBS Bank, Philip Morris International	8		8	5
9	9	Lodestar UM	Emirates Airlines	3.4		3.4	3
10	10	Mindshare	TI Cycles, Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT	18.4	PharmEasy	3.1	13
11	11	Performics	Planet Sports, OYO, GCPL	2.9		2.9	4
12	12	Kinnect	Bausch + Lomb Digital	1.7		1.7	1
13	17	Initiative	Meesho, Cred	1.6		1.6	3
14	13	Gozoop	SterloMax	1.4		1.4	1
15	14	CleverTize	eBay	1		1	1
16	15	Madison Media	Dr Fixit	0.3		0.3	1
17	16	iProspect	VFS Global	0.3		0.3	1
18	18	Carat	FMCG Client	0.8	Diageo	0	3
19	19	Essence	FacesCanada, Games24x7	1.7	UpGrad	-0.4	2
20	20	OMD MudraMax	SAP	1	Carapelli Firenze	-2.1	2
					2020(Jan-Nov)	150.9	139
					2019(Jan-Nov)	333.2	161
					YoY Comparison:	-54.70%	-13.70%