Digital Media
Noel D'souza
Feb 10, 2022

NFTs were a natural progression to follow our consumers where they are present: Anshul Ailawadi on FullyFaltoo

Viacom18’s youth, music and English entertainment cluster head, details the strategy implemented for its NFT marketplace launch, partnership with GurdianLink.io and how FullyFaltoo will scale its revenue

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

CCI raids raise questions on advertising ethics in India

2 CCI raids raise questions on advertising ethics in India

AB InBev India moves beyond sponsorships—Betting big on owned festivals

3 AB InBev India moves beyond sponsorships—Betting big on owned festivals

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

6 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

Viacom18 launches NFT marketplace 'FullyFaltoo'
Media
Jan 20, 2022
Campaign India Team

Viacom18 launches NFT marketplace 'FullyFaltoo'

Viacom18 rejigs leadership team, elevates Ferzad Palia and Anshul Ailawadi
Media
Mar 16, 2021
Campaign India Team

Viacom18 rejigs leadership team, elevates Ferzad ...

Year-ender 2022: The industry needs to re-think dubbed ads - Anshul Ailawadi
Media
Dec 27, 2022
Campaign India Team

Year-ender 2022: The industry needs to re-think ...

Viacom18 to broadcast the ISL
Marketing
Sep 08, 2023
Campaign India Team

Viacom18 to broadcast the ISL

Just Published

DoubleVerify invests in FirstPartyCapital
Advertising
1 hour ago
Campaign India Team

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

Pitches for matches: Brand campaigns uphold the IPL excitement
Advertising
3 hours ago
Campaign India Team

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

Tariff tantrums: When trade wars hit ad budgets
In-Depth
4 hours ago
Vinita Bhatia

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

Meta unveils AI-driven tools for omnichannel ads
Advertising
5 hours ago
Campaign India Team

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.