Feeling the pressure of spiralling paper prices, stagnating production capacity and the falling rupee, Outlook India has announced plans to increase the advertising rates for select magazines from 7% to 10%.
Consequently, the full-page advertisement rate of Outlook is revised from Rs.4,50,000 to Rs. 4,90,000. Outlook Hindi, from Rs. 1.25.000 to Rs. 1,35,000; Outlook Business, from Rs. 2,65,000 to Rs. 2,90,000; Outlook Money, from Rs. 2,10,000 to Rs. 2,30,000 and Outlook Traveller, from Rs. 1,50,000 to Rs. 1,65,000. The increase would be effective from November 1, 2008. However, there is no increase in the rates of Outlook Profit, Outlook Lounge, Marie Claire, People, Geo, etc.
"Increasing paper prices hit magazines harder as we use imported glazed or coated paper," said Suresh Selvaraj (pictured), president, Outlook Group. "Though INS has proposed a 30% increase in ad rates, we realize that such a steep increase midway through the financial year would be tough for our clients and are hence making a 7%-10% revision."
Simultaneously, the group is also increasing the cover price of Outlook from Rs. 20/- to Rs. 25/- from the 13th October issue. "We do not see any major impact as more than 50% of our base is through paid up subscription," said Selvaraj. "Historically, we have seen that our TG is hardly price sensitive on such marginal increase and we do not see any major impact on newsstand sales."
