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Parle Products has rolled out a new campaign, to take further its 'G mane Genius' positioning. The campaign has been conceptualised by Grey India and features Parle Monaco's brand ambassador Aamir Khan in the TV commercial.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.