Advertising The Work
Campaign India Team
Jan 25, 2010

Parle G's 'Bhoot Bangla' strengthens 'G mane Genius' positioning

Parle Products has rolled out a new campaign, to take further its 'G mane Genius' positioning. The campaign has been conceptualised by Grey India and features Parle Monaco's brand ambassador Aamir Khan in the TV commercial.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Adani seeks single agency for INR 600-crore media overhaul

5 Adani seeks single agency for INR 600-crore media overhaul

Johny Lever features in KFC’s new Feastival campaign

6 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

8 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

9 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

10 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Related Articles

Parle-G expresses acts of kindness, extends 'G maane genius' thought
Advertising
Jan 11, 2024
Campaign India Team

Parle-G expresses acts of kindness, extends 'G ...

Grey toys with surprise element in Bharti AXA's new campaign
Advertising
Jan 19, 2010
Campaign India Team

Grey toys with surprise element in Bharti AXA's new ...

Knocking down new doors to creativity
Opinion
Oct 13, 2025
Saumya Baijal

Knocking down new doors to creativity

Grey India bolsters creative bench, hires Nikhil Guha and Mahima Kukreja
Advertising
Sep 11, 2025
Campaign India Team

Grey India bolsters creative bench, hires Nikhil ...

Just Published

Tata Tea Agni uses AI storytelling to elevate rural homemakers’ narratives
Advertising
8 hours ago
Campaign India Team

Tata Tea Agni uses AI storytelling to elevate rural ...

The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ for brand collaboration
Advertising
15 hours ago
Campaign India Team

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ ...

The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.

Virgio launches ‘Chic-Flix’ to link holiday films with fashion
Advertising
16 hours ago
Campaign India Team

Virgio launches ‘Chic-Flix’ to link holiday films ...

The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.

American Eagle unveils ‘Great Jeans for Everyone’ in India
Advertising
16 hours ago
Campaign India Team

American Eagle unveils ‘Great Jeans for Everyone’ ...

The India campaign features Ananya Panday and Lakshya as new global ambassadors.