Paytm assigns creative duties to Contract Advertising

Contract Advertising has won the creative duties for Paytm, an online mobile and DTH recharge provider. The account was won following a multi-agency pitch and will be handled by the agency’s Delhi office.

Vijay Shekhar Sharma, founder, Paytm, said, “We are very happy to announce appointment of Contract Advertising, as our new creative agency. Post a competitive evaluation process, in Contract, we have found an able creative partner who understands our target market opportunity very well. We are confident that with their strong creative capabilities, planning strength and a team with vast and varied experiences, Contract will help Paytm become India’s most loved mobile commerce brand.”

Shivaji Dasgupta, senior vice president and GM, Contract Delhi, said, "Contract is very excited to partner a brand like Paytm that operates in a very dynamic and competitive category. Our integrated approach has yet again demonstrated our strength and expertise which clients are clearly seeing as our differentiated and visible edge over other agencies."

Mayur Hola, ECD, Contract Delhi, added, “Paytm interested us from the moment we were introduced to the product. It is meticulously designed yet extremely simple to use. Moreover the team there led by Vijay, the self-confessed 'funaholic' sweeps you off your feet with their passion and exuberance. The category is exciting, the product limitless in its ambition. We can't wait to get cracking.”

Paytm is part of One97 Communications, an Indian mobile internet company with operations in India, Africa, Europe, Middle East and South East Asia.