Campaign India Team
Apr 20, 2011

Piyush Pandey is brand ambassador for D&AD White Pencil Award

D&AD has announced the new award for an idea that demonstrates the ability to influence real and positive change in the world

Piyush Pandey is brand ambassador for D&AD White Pencil Award

Ogilvy & Mather’s Piyush Pandey has been appointed as the brand ambassador for D&AD White Pencil Award. The new award from D&AD has been announced for an idea that raises awareness or changes behaviour around a pressing social, environmental or health issue. Sir John Hegarty from BBH and Marcello Serpa from Almap BBDO are also among the brand ambassadors for the initiative this year.

 
Each time, D&AD will partner with an organisation or cause chosen by the members and set a brief, challenging the creative community to use their skills to solve global problems that touch everyone. This year, D&AD has partnered with non-profit organisation Peace One Day, the global charity working to establish Peace Day (September 21) in the calendar to make it a day which everyone around the world can engage with and observe. 
 
Commenting on the award, Pandey said, “This is probably the most significant initiative that I have come across from the world of communication. D&AD launching the White Pencil for a great cause – for Peace One Day is encouraging thousands of creative people, corporations and conglomerates to participate on September 21, World Peace Day, where they will attempt to a get opposing elements to declare a one day cease-fire even if a war is on. I think it is a huge challenge for the community and at my age if I am excited I know it will excite lot of people who are much younger and they would join hands to make this a huge success and win the White Pencil.” 
 
The brief is open to anyone, individuals, organisations or collaborations. The work must have been produced and run, even if only on a very small scale. One White Pencil will be awarded each time the competition runs and a nominations shortlist promoted and celebrated. The White Pencil will be awarded at the D&AD Awards Night in that year.

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Kotak Mahindra Bank seeks digital creative agency

The financial institution has put out an RFP for this mandate.

8 hours ago

From doorbells to stock bells: Swiggy’s decade rings on

Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.

8 hours ago

Independent agencies rewrite the rules to stay ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.

10 hours ago

Spikes Asia announces 2025 jury presidents

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.