Pradeep Hejmadi joins Zee TV as business head

Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of Pradeep Hejmadi as business head of its flagship Hindi entertainment channel  Zee TV.  He joined the company on 1 July and reports to Bharat Ranga, chief content and creative officer (CCCO),  ZEEL.

Hejmadi moves from TAM Media Research, where he was SVP - strategy group and marketing.

In a statement announcing the appointment, Goenka said, “We would like to welcome Pradeep into the Zee family. With multi-dimensional understanding of the Indian media industry, he has spearheaded and successfully launched, innovative and first-in-class profit-bearing initiatives in the Indian media market place. We are confident that his industry knowledge and consumer insight will be invaluable in driving Zee TV’s further growth and innovation.”

Hejmadi added, “ZEE’s flagship channel Zee TV has a rich and successful history behind it and I am looking forward to being a part of its future. With the incredible talent, original content and dynamic team that the channel has at hand, I am sure that we will be able to break new barriers and conquer even greater heights.”

Hejmadi has over 18 years of experience. In past assignments, he has worked with Nickelodeon India (MTV Networks India), Turner International India, Discovery Communications India, J. Walter Thompson and The Times Of India, informed the ZEEL statement.