Campaign India Team
Aug 04, 2022

QYou Media to launch Q Gamex

The digital gaming channel is set to release in September 2022

QYou Media to launch Q Gamex
Entertainment network, QYou Media India, has announced the launch of Q Gamex, its 24x7 gaming digital channel. 
 
The channel will target adults between the age group of 18 to 35 years, across connected TV and digital platforms. It will stream gameplay matches and battlegrounds, while taking the viewers through insights on console and gaming equipment, unboxing experiences, tips and tricks, among others.
 
With an aim to expand its viewership base by providing brands and advertisers an opportunity to drive value, Q Gamex is set to release in September 2022.
 
Krishna Menon, chief operating officer, QYou Media India, said, “At QYou Media India, our unique and socially connected content style is in alignment with what this audience is looking for. The Indian online gaming industry has steadily grown to become a leading market across the globe. With the launch of Q Gamex, we aim to cater to the young gaming enthusiasts and become a leading provider of multi-genre channels to audiences who are rapidly adopting connected TV as a primary destination for entertainment purposes. We are delighted to add Q Gamex to our existing portfolio of brands and look forward to developing Q Gamex as a pioneer in gaming content across digital platforms.”

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

2 days ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

2 days ago

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

2 days ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.