R Madhavan is brand ambassador for Spark Mobiles

Spark Mobiles, part of UAE based Spark Group of Companies which is foraying into the Indian market has roped in actor R. Madhavan as their official brand ambassador.

Madhavan will advertise Spark's new range of mobile handsets which will be launched later this year in India. The handsets will be aimed at consumers across all segments. Elaine Ester Roach, chairperson, Spark Group of Companies, said, "We have a strong base and a respectable market share in the United Arab Emirates, and are now eying India as an important potential market for our growth strategy. We have a demonstrable past of challenging established brands, and are confident our handsets would be a hit amongst Indian audiences. We are launching Indestructible mobiles for Indestructible Indians."