Campaign India's year-ender series continues with Che Kurrien, head of editoral content, GQ India.
This year, we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.
Here's Kurrien's take on it:
Data or gut: 50/50
AI - a boon or bane: To Be Confirmed
A gift you want from Santa: A tranquil year-end
One piece of professional advice you would give to your past self at the beginning of 2023: Learn from the mistakes of others; it's cheaper than making them yourself.
The most valuable lesson you learned from a professional failure this year: No energy put out into the world goes waste
If your New Year's resolution for 2024 had a tagline, what would it be? Life passes quickly -- don't sweat the small stuff
Also read:
Rapid fire with Sony's Neville Bastawalla
Rapid fire with FCB's Rohan Mehta
Rapid fire with Ogilvy's Kainaz Karmakar
Rapid fire with Zee's Mona Jain
Rapid fire with Devaiah Bopanna
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