Campaign India Team
Dec 14, 2023

Rapid fire with GQ's Che Kurrien

Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024

Rapid fire with GQ's Che Kurrien

Campaign India's year-ender series continues with Che Kurrien, head of editoral content, GQ India.

This year, we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.

 

Here's Kurrien's take on it:

 

Data or gut: 50/50

 

AI - a boon or bane: To Be Confirmed 
 
A gift you want from Santa: A tranquil year-end
 
One piece of professional advice you would give to your past self at the beginning of 2023: Learn from the mistakes of others; it's cheaper than making them yourself.
 
The most valuable lesson you learned from a professional failure this year: No energy put out into the world goes waste
 
If your New Year's resolution for 2024 had a tagline, what would it be? Life passes quickly -- don't sweat the small stuff
 
 
 

 

Source:
Campaign India

Related Articles

Just Published

14 hours ago

Goafest 2025 returns to Goa with ‘Ignite’ in the ...

Featuring the ABBY Awards with new categories, this year’s edition will offer a fresh immersive ‘Goafest Village’ experience.

16 hours ago

ZMCL, IDPL launch influencer marketing platform

Named Zeefluence, the platform to connect brands with right influencers and provide amplification across Zee Media’s network.

16 hours ago

TV broadcasters' margins to grow 3% by 2027: Study

The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.

16 hours ago

Meta to begin testing Community Notes feature ...

Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.