Rapid fire with Narayan Devanathan

Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024

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Campaign India's year-ender series continues with Narayan Devanathan, chief strategy advisor, dentsu India.

This year, we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.

Here's Devanathan's take on it:

Data or gut: Both

AI - a boon or bane: AI is just what it is, a technology. It's humans who can either turn it into a boon or a bane.

A gift you want from Santa: World peace. No, really, I mean it. Look at the mess the world is in right now.

One piece of professional advice you would give to your past self at the beginning of 2023:

You don't need a parachute to jump on a trampoline. Because it's okay even when you don't land on your feet. So don't play safe, especially in your profession, all the time. It's only work. Experiment. Take some risks. Do some more new things.

The most valuable lesson you learned from a professional failure this year: People will let you down. And you will let people down. Because, unfortunately, working in an organisation is not a team sport.

If your New Year's resolution for 2024 had a tagline, what would it be? Don't take yourself so seriously.

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