Recliners India assigns its digital duties to InfluSurf Communications

InfluSurf Communications, the creative unit of the Media Mantra Group has won the digital media mandate for Recliners India. 

 

The agency will handle the brand’s digital strategy nationally, social media, website and SEO presence in the country.

 

The account was won post a multi-agency pitch and will be handled by InfluSurf Communications' Gurugram office. 

 

Neeraj Bansal, CEO, Recliners India, said, “We are pleased to partner with InfluSurf, one of India’s fastest-growing creative agencies, and thereby leverage InfluSurf’s domain expertise to drive our digital campaigns and built robust digital assets.”

 

Nikhil Sharda, vice president, InfluSurf, said, “We are so excited and honoured to be working with such a well-known company as Recliners India with a long-standing pedigree, as they begin the next stage of their digital transformation. Their vision and expectations for digital are in perfect alignment with our strategy of using new-age mediums to have measurable business impact. We are looking forward to a long-standing partnership with this iconic brand.”

 

Udit Pathak, founder and director, Media Mantra Group, said, “Recliners India is a very well-known brand having more than 80% of the market share in an overcrowded industry of recliners. We are delighted and humbled by the trust the brand has in us to take it to newer heights. This win is also a testimony to Influsurf's rapidly-growing reputation as one of the most sought-after creative digital agencies that are bolstered by a diverse and talented team working towards transforming modern-day businesses in the ever-competitive world.”