26Five Global Lab has announced the appointment of Ritesh Rao as CEO of its global creative and technology labs, 26Five India Lab.
Rao moves from Creativeland Asia, where he was brand head, Mumbai.
Sophie Ann Terrisse, executive chairman, 26Five Global Lab, said, “Ritesh brings deep expertise across media, a powerful ethos, and an impeccable track record in managing integrated strategies, award-winning creatives, and complex client structures for brands seeking to achieve exceptional growth.”
Rao said, “26Five is behind the transformation of some of the largest brands in India. I have admired 26Five’s philosophy and methodology for building brands for faster-paced growth to achieve the highest returns for clients globally. I am excited to be working with this highly energetic, insightful, and experienced team, and look forward to further amplifying its impact in this region.”
With over 18 years of experience, he has also worked with companies like Isobar India and Lowe Lintas, among others.
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