RK Swamy, JWT, Concept win NABARD biz

The National Bank for Agriculture and Rural Development (NABARD) has empanelled RK Swamy BBDO, JWT India and Concept Communications to handle its creative duties. The incumbent agencies are Lintas, IBD and RK Swamy, which continues to be empanelled.

KR Nair, GM, NABARD, confirmed the news to Campaign India. He said, “We go through this process every three years and freshly empanel agencies. Moving forward, we will discuss the tasks with the agencies. It will be an evolutionary process. We will start off with the marketing of some of our products. The agencies will also take care of the corporate communications.”