Campaign India Team
Dec 22, 2020

Rohit Jain given additional mandate of emerging Asian markets at Lionsgate

The content player announced the elevation along with an extension of Jain's contract

Rohit Jain
Rohit Jain
Lionsgate has extended Rohit Jain's contract and handed him expanded responsibilities in Asia. 
Jain was managing director – South Asia, prior and has been given the additional mandate for creating new platforms in emerging Asian markets.
 
Since Lionsgate opened its first office in India in 2018, Jain has headed its Asian operations by launching the Lionsgate Play streaming service across multiple markets. 
 
Jon Feltheimer, CEO, Lionsgate Play, said, “Rohit is an entrepreneurial and innovative executive who has gotten our Indian operations off to a great start with the successful launch of Lionsgate Play. He has created a forward-looking blueprint for growth in one of the world’s most important territories. As he expands our streaming initiatives into additional emerging Asian markets, he will be an important part of moving our global platform forward.”
 
Jain said, “This is an exciting time for all of us at Lionsgate as our newly launched SVOD service has received a phenomenal response from Indian viewers. The entrepreneurial culture at Lionsgate, a global company with the soul of a start-up, is what keeps me excited. I am thankful to Lionsgate’s visionary leadership team for creating this wonderful opportunity.”
Source:
Campaign India

Related Articles

Just Published

2 days ago

Lollapalooza: A cultural investment for brands, not ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

2 days ago

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

2 days ago

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

2 days ago

Capgemini appoints FleishmanHillard as global comms ...

The account moved after a competitive pitch