Sahara renews association with Indian hockey

Sahara India Pariwar has renewed its support to Indian Hockey by announcing to sponsor the men and women national and junior hockey teams for a period of five years. The sponsorship amount is 170% higher to the sponsorship amount given earlier by Sahara to the hockey team.

This move follows Sahara’s decision to cut ties with the BCCI and their withdrawal from the IPL. 

Sahara India Pariwar’s first sponsorship stint with the Indian national hockey team came in the year 2003. In addition to their new sponsorship deal with the hockey team, Sahara has adopted Indian boxing, wrestling, archery, shooting, track and field and tennis covering support of a total of 95 sportsmen in these six games who are potential medal winners, until after London Olympics 2012 and is associated with other a sports at various levels.

Commenting on their renewed sponsorship, ‘Saharasri’ Subrata Roy Sahara, managing worker and chairman, Sahara India Pariwar, said, “It is our national game and we are proud to be associated with this game and are elated to continue our patronage and support for the game. We will achieve greater laurels and success in the sport of hockey in the coming years and Sahara India Pariwar is committed to the development of sport at all levels.”

Narendra Batra, general secretary, Hockey India, said, “I take this opportunity to thank Sahara India Pariwar, specially ‘Saharasri’ Mr. Subrata Roy Sahara who is the greatest patron of sports, for coming forward and supporting the sport of Hockey. I am sure this association would encourage all the players to perform even better in the forthcoming International tournaments.”

In addition to being sponsors of the Indian hockey team in 2003, Sahara India Pariwar also joined hands with Federation Internationale De Hockey (FIH) in 2004, the World’s apex Body for Hockey, and became the fourth global partner of the federation for a period of three years. Sahara India Pariwar also felicitated the entire Indian hockey team, including both the players and the officials, on winning the Asia Cup – 2003 for the first time.