Shemaroo appoints Anuja Trivedi

Shemaroo Entertainment has announced the appointment of Anuja Trivedi as chief marketing officer. 

 

She will be part of the executive committee. Her mandate is to lead the company's marketing strategy and drive business growth. She will report to Arghya Chakravarty, COO, Shemaroo.

 

Trivedi moves from Disney Star, where she was executive director, content studio strategy head.

 

Hiren Gada, CEO, Shemaroo, said, “We are pleased to welcome Anuja to Shemaroo as our new CMO. Anuja's expertise in analysing market trends and identifying growth opportunities will be instrumental in our expansion plans as we continue to navigate the ever-changing media landscape. Her ability to develop innovative strategies and create compelling content experiences for audiences aligns perfectly with our mission of delivering exceptional value to our consumers. We are confident that Anuja will play a crucial role in the continued success and growth of Shemaroo.” 

 

Chakravarty said, “Anuja’s impressive track record, diverse experience and strategic approach to business and content development makes her a perfect fit to lead our marketing efforts. With her leadership, we look forward to further strengthening our position in the industry and delivering engaging and meaningful content experiences to audiences across India and beyond. I wish her all the very best for her new role as the CMO at Shemaroo.”

 

In a career spanning over 15 years, she has also worked at PwC, World Gold Council and McKinsey & Company, among others.