Tute Consult has announced the appointment of Shweta Mehrotra as its strategy head.
Mehrotra was consulting with the agency for the last seven months.
Mehrotra said, “I can proudly say that I have been a very integral part of the evolving PR ecosystem from the time we used to send faxes to the time where we now have multiple means of outreach. And over these years, I have seen how businesses look for a more integrated communications approach. Tute Consult has a highly efficient, smart and professional team of young individuals who lead this vision along with Komal. Tute today is redefining communication, innovating, integrating, and delivering in every aspect that makes for a growing marcom agency. Having worked with leading agencies in the past and then having provided independent consultancy services, this role is going to come with interesting challenges and new learnings. I am looking forward to servicing the varied range of clients and managing the dynamic teams while expanding the business to help it reach newer heights.”
Komal Lath, founder, Tute Consult, said, “Shweta comes to us at a very crucial juncture where growth, learning and creativity intersect. In our dynamic field, we always want people with rich experience who can grow the vision and create their own benchmarks. This relationship is sure to be a long and lovely one.”
In a career spanning 18 years, she has also worked with Good Relations India, Lintas Live, Avian Media and MSL Group
