Tata Studi appoints Tute Consult for its PR

Integrated marketing and communications firm, Tute Consult, has won the communication mandate for e-learning application, Tata Studi.

 

The agency will be responsible for growing awareness about the brand’s offerings and will help enhance Tata Studi’s mission of inspiring children to become independent learners.

 

The account was won post a multi-agency pitch and will be handled by Tute Consult’s Mumbai office.

 

Shreya Rana, vice president – marketing, Tata Studi, said, “We are excited to join hands with Tute Consult. We are certain that with their vast experience in various sectors in the communications field, Tute Consult will help us spread our message effectively to the target audience via the right platform. We look forward to a long, mutually beneficial relationship with Tute Consult. Their refreshing take on building a strong narrative for Tata Studi coupled with regional and a new-age approach is what we were looking for in this partnership.”

 

Komal Lath, founder, Tute Consult, said, “We are excited to begin our partnership with Tata Studi.  Not only is the sector growing leaps and bounds, we believe that a product like Tata Studi can revolutionise the education sector.  Its integration of the best techniques from the old as well as new along with a milestone-driven strategy is what the team is looking forward to. We would be deploying our regional strengths as well as copyright tools to help build and amplify Tata Studi’s unique story.”