Smarties India 2015: Mindshare takes top agency honour; PepsiCo, Colgate share Marketer of the Year title

Award Category

Gold

Silver

Bronze

Brand Awareness

Mindshare for Mountain Dew (Pepsico) - Inspiring Rural India with Real Heroes’ Real Stories

PHD India for Hindustan Unilever - Kan Khajura Tesan

Madhouse Mobile Marketing India Pvt Ltd  for Vodafone - Vodafone Amplify: An Innovation that turned Onlookers to Curators

Lead Generation / Direct Response / Conversion

Red Fuse Communications forColgate Palmolive (India) Ltd. - Spreading a million smiles with a mobile

Opera Mediaworks forGetit Infomedia Limited  - AskMeBazaar.com

Product/ Service Launch

PHD India for Lakmé (Hindustan Unilever) Lakme Makeup Pro

Performics - TLG India Pvt Ltd for Airtel Wynk - Airtel Wynk Launch

Opera Mediaworks forGetit Infomedia -AskMeBazaar.com

Promotion

Red Fuse Communications forColgate Palmolive (India) - Spreading a million smiles with a mobile

Hungama Digital Media Entertainment Pvt Ltd for Hungama -  Happy New Year: The Game

PHD India for HUL - Consumer 360 Red Fuse Communications for Colgate Palmolive (India) - Spreading a million smiles with a mobile

Relationship Building/ CRM

PHD India for Hindustan Unilever - Kan Khajura Tesan

PHD India for HUL -

Consumer 360 Red Fuse Communications for Colgate Palmolive (India) Ltd. - Spreading a million smiles with a mobile

Cross Media Integration / Cross Mobile Integration

Mindshare for McDowell's No.1 Whiskey - TV Makes friendship with mobile 

Mindshare for Mountain Dew (PepsiCo) - Inspiring Rural India with Real Heroes' Real Stories

Mindshare World

for Kellogg India -Kellogg's Mobile Breakfast

Messaging

Quasar Media for Ashiana Housing -Reaching the right audience at the right time  through mobile

Red Fuse Communications for Colgate Palmolive (India) - Spreading a million smiles with a mobile

Mobile App

Mindshare India forLay's (PepsiCo) -Lays hid the treasure hunt inside Google Maps

Mindshare West for Castrol India -India's first Co-Created App

Innovation

Mindshare for McDowell's No.1 Whiskey - TV Makes friendship with mobile

Mindshare India for Lay's (PepsiCo) - Lays hid the treasure hunt inside Google Maps

PHD India for Lakmé ( Hindustan Unilever) Lakme Makeup Pro

Location Based

Mindshare for McDowell's No.1 Whiskey - TV Makes friendship with mobile 

Mindshare West for Kellogg India -Kellogg's Mobile Breakfast

Mindshare for 7UP (PepsiCo) -7UP used Technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating!

Mobile Payments

One97 Communications  for Paytm

Best Brand Experience in Mobile Rich Media

Mindshare for Nike - How Nike risked everything on Mobile

Mindshare India for GlaxoSmithKline Pharmaceuticals -Experiencing the "Mix-ability" of Instant Chocolate Horlicks on Your SmartPhone - Shake a Mix!

Most engaging mobile creative

Mindshare India for Lay's (PepsiCo) - Lays hid the treasure hunt inside Google Maps

Mindshare for Nike - How Nike risked everything on Mobile

Mindshare for Lufthansa  - How Forbes eMagazine turned into Lufthansa magazine for 4 weeks