Smarties India 2015: Mindshare takes top agency honour; PepsiCo, Colgate share Marketer of the Year title

Facebook, Paytm and Red Fuse Communications among big winners

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Smarties India 2015: Mindshare takes top agency honour; PepsiCo, Colgate share Marketer of the Year title

The Mobile Marketing Association Forum (MMAF) Delhi 2015 culminated with the Smarties India awards ceremony in Gurgaon on 16 September.

Mindshare, PepsiCo and Colgate took top honours on the night. Mindshare bagged four Golds enroute to claiming the 'Agency of the Year in Mobile' title, while PepsiCo and Colgate shared the crown of 'Marketer of the Year in Mobile'.

Other big winners on the night included Facebook, which received the 'Publisher/Media of the Year in Mobile'.

An 'Enabling Technology Company of the Year in Mobile' award went to Paytm.

The 'Best in Show' award was shared by Red Fuse Communications for Colgate-Palmolive's campaign ‘Spreading a Million Smiles with a Mobile’ and Mindshare India for ‘Lays hid the Treasure Hunt inside Google Maps’.

Here are the metal winners from the night.

Award Category	Gold	Silver	Bronze
Brand Awareness	Mindshare for Mountain Dew (Pepsico) - Inspiring Rural India with Real Heroes’ Real Stories	PHD India for Hindustan Unilever - Kan Khajura Tesan	Madhouse Mobile Marketing India Pvt Ltd for Vodafone - Vodafone Amplify: An Innovation that turned Onlookers to Curators
Lead Generation / Direct Response / Conversion	Red Fuse Communications forColgate Palmolive (India) Ltd. - Spreading a million smiles with a mobile	Opera Mediaworks forGetit Infomedia Limited - AskMeBazaar.com
Product/ Service Launch	PHD India for Lakmé (Hindustan Unilever) Lakme Makeup Pro Performics - TLG India Pvt Ltd for Airtel Wynk - Airtel Wynk Launch		Opera Mediaworks forGetit Infomedia -AskMeBazaar.com
Promotion	Red Fuse Communications forColgate Palmolive (India) - Spreading a million smiles with a mobile	Hungama Digital Media Entertainment Pvt Ltd for Hungama - Happy New Year: The Game	PHD India for HUL - Consumer 360 Red Fuse Communications for Colgate Palmolive (India) - Spreading a million smiles with a mobile
Relationship Building/ CRM	PHD India for Hindustan Unilever - Kan Khajura Tesan	PHD India for HUL - Consumer 360 Red Fuse Communications for Colgate Palmolive (India) Ltd. - Spreading a million smiles with a mobile
Cross Media Integration / Cross Mobile Integration	Mindshare for McDowell's No.1 Whiskey - TV Makes friendship with mobile	Mindshare for Mountain Dew (PepsiCo) - Inspiring Rural India with Real Heroes' Real Stories	Mindshare World for Kellogg India -Kellogg's Mobile Breakfast
Messaging	Quasar Media for Ashiana Housing -Reaching the right audience at the right time through mobile	Red Fuse Communications for Colgate Palmolive (India) - Spreading a million smiles with a mobile
Mobile App	Mindshare India forLay's (PepsiCo) -Lays hid the treasure hunt inside Google Maps	Mindshare West for Castrol India -India's first Co-Created App
Innovation	Mindshare for McDowell's No.1 Whiskey - TV Makes friendship with mobile	Mindshare India for Lay's (PepsiCo) - Lays hid the treasure hunt inside Google Maps	PHD India for Lakmé ( Hindustan Unilever) Lakme Makeup Pro
Location Based	Mindshare for McDowell's No.1 Whiskey - TV Makes friendship with mobile	Mindshare West for Kellogg India -Kellogg's Mobile Breakfast	Mindshare for 7UP (PepsiCo) -7UP used Technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating!
Mobile Payments	One97 Communications for Paytm
Best Brand Experience in Mobile Rich Media	Mindshare for Nike - How Nike risked everything on Mobile		Mindshare India for GlaxoSmithKline Pharmaceuticals -Experiencing the "Mix-ability" of Instant Chocolate Horlicks on Your SmartPhone - Shake a Mix!
Most engaging mobile creative	Mindshare India for Lay's (PepsiCo) - Lays hid the treasure hunt inside Google Maps	Mindshare for Nike - How Nike risked everything on Mobile	Mindshare for Lufthansa - How Forbes eMagazine turned into Lufthansa magazine for 4 weeks