SMG appoints Raghav Subramanian as national director – Insights & Research

“Raghav comes to us with a wide variety of experience managing analytic projects including econometric modeling” says Mallikarjunadas CR. “He has seen the media business evolve, over the last decade in one of the most advanced markets. He brings a great amount of passion and knowledge which will help our existing and potential clients benefit from his expertise.”

 

On the appointment, Subramanian said, “I’m looking forward to leading the insights and research function at Starcom MediaVest Group.  The philosophy of being the Human Experience Company fascinates me and I’m confident that under the leadership of Srini and Malli the product we will offer to clients will be best in class.”

 

He comes to SMG from ZenithOptimedia where he was chief strategy officer. Prior to that, he spent nearly a decade with Group M and its business science division ATG (Advance Techniques Group) in New York. He began his career at Ogilvy in the early 90s and has nearly two decades of experience.

 

Along with the branch heads of Starcom Worldwide and MediaVest Worldwide as well as the heads for Digital and Business Impact functions Subramanian will be part of the National Leadership Team at Starcom MediaVest Group India.