Sony India appoints King as brand ambassador

Sony India has announced rapper King as brand ambassador for its audio product category. 

 

With this association, the brand has rolled out a campaign ‘King meets the King’ for its SRS-XV800. 

Sunil Nayyar, managing director, Sony India, said, "Sony India is committed to delivering top-notch audio products that resonate with music enthusiasts across the nation. We are thrilled to have King as our brand ambassador for the audio category. This partnership holds immense significance as we both share a common goal which is to bring the best and most immersive audio experiences to our customers. King's influence among the youth and his dedication to music perfectly aligns with our vision for the audio category. Together, we will continue to strive for excellence and bring the magic of music to the hearts of millions."