Campaign India Team
Oct 04, 2019

Sony Liv's Uday Sodhi to move on, Danish Khan takes charge

Sodhi will leave by mid-November to pursue entrepreneurship opportunities. Danish Khan takes additional charge as the newly appointed business head of SPN’s digital business

(L-R) Uday Sodhi and Danish Khan
(L-R) Uday Sodhi and Danish Khan
Uday Sodhi, business head of SonyLIV has decided to move on. He was involved with building up the digital business of Sony Pictures Networks (SPN) for almost five years.
 
Sodhi will now pursue "his entrepreneurial passion in the start-up space," said a company statement.
 
During his stint, Sodhi was responsible for the introduction of its subscription model, SonyLIV’s relaunch and the international launch of SonyLIV subscriptions, among others. 
 
Post Sodhi's departure, the mantle of SonyLIV will be shouldered by Danish Khan. This will be in addition to Khan’s responsibilities as business head of Sony Entertainment Television (SET) and Studio NEXT. 
 
In a career spanning over two decades, Khan has managed teams across marketing and programming having worked with Sony MAX, SET and Star Plus. He has also been instrumental in launching and nurturing the Studio NEXT business, with the ambition of making SPN a content leader in the M&E industry.
 
Khan and Sodhi will work on a transition plan over the next month, in consultation and partnership with relevant stakeholders. Sodhi’s last working day at SPN will be 15 November 2019.
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

8 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

9 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

10 hours ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.