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By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.
Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions for its international clientele.