As Dr. No said in the Bond movie, once is happenstance, twice is coincidence, but three times is enemy action.
After watching as newcomer Colors from the Viacom 18 closing the gap three weeks in a row, STAR Plus hit back, jumping to a 99 GRP lead in week 42 with 323 GRPs (TAM, CS 4+ HSM). Colors held on to the number two spot in the Hindi general entertainment channel pack for the fourth consecutive week with 224 GRPs, with Zee hanging on in the 200s with 201 GRPs.
Other performances include Sony at 103, STAR One with 82, NDTV Imagine with 77, Sahara One at 57 and 9X at 54.
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