Moves from GroupM
Starcom has announced the appointment of Hemanshu Makatia as associate vice president - buying and investment.
He updated his LinkedIn profile to reflect his move.
Makatia moves from GroupM, where he was senior business director.
In a career spanning over 15 days, he has also worked with People Interactive and Zee5, among others.
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The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
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Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.
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