Moves from GroupM
Starcom has announced the appointment of Hemanshu Makatia as associate vice president - buying and investment.
He updated his LinkedIn profile to reflect his move.
Makatia moves from GroupM, where he was senior business director.
In a career spanning over 15 days, he has also worked with People Interactive and Zee5, among others.
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Executing this strategy needs more than creativity; it requires cross-channel unity, unique branding, and tech adoption, says GZ Creative Digital’s Amisha Gulati.
The financial institution has put out an RFP for this mandate.
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Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.
Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.
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