Campaign India Team
Aug 06, 2008

Starcom unveils IntenTrack to predict purchase behaviour

Starcom MediaVest Group has launched a new research product-IntenTrack. This is a continuous weekly track which identifies consumer intent actions that drive brand sales. 19 months were spent on the survey to track consumers' response. It covered 28 countries, 30 categories, 200 brands and 1 million consumers.

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