Sunaina Haldar joins SleepyCat as VP - marketing

SleepyCat, a D2C sleep solutions brand, has announced the appointment of Sunaina Haldar as VP - marketing.

 

She moves from Tata SmartFoodz where she led marketing, NPD and CRM.

 

Kabir Siddiq, founder and CEO, SleepyCat, said, “We are excited to have a seasoned professional like Sunaina on board with us. SleepyCat has emerged as a fast-growing D2C brand and being a digital-first brand, it is critical to constantly innovate and stay ahead of the curve in this excessively dynamic digital ecosystem. Sunaina comes with extensive experience in managing millennial and premium brands and in her past roles and has a proven track record of building strong brands in large categories while maximizing marketing investments with entrepreneurial agility. I am confident that together we will further strengthen our reach and help us in our vision of making SleepyCat India’s preferred sleep solutions brand.”

 

Haldar said, "SleepyCat is disrupting an existing category with purpose-driven products, designed to improve the comfort & self-care for Indian consumers and I am excited to be part of their vision of becoming a trustable, go-to-destination for all sleep solution needs. The brand has the well-being of its consumers at its core, which resonates with my own personal values. With a new & refreshed brand identity and truly innovative product offerings that are completely manufactured in-house, I look forward to joining this talented team and contributing to the growth mission.”

 

In a career spanning 15 years, she has also worked with The Hershey Company, Vodafone and General Mills.