Campaign India Team
Feb 15, 2023

Sunpure acquires Riso

MK Agrotech, the parent company of Sunpure aims to bolster its existing presence in the Maharashtra market by targeting a revenue of INR 120 crores in FY 2023-24

Sunpure acquires Riso
Sunpure has announced the acquisition of Riso, an edible oil brand.
 
This move is a part of MK Agrotech's, (the parent company of Sunpure) aim to bolster its existing presence in the Maharashtra market by targeting a revenue of INR 120 crores in FY 2023-24. 
 
Riso has had over a 10% of market-share in the state prior to the acquistion and aims to grow it by twice its size in the next two years. 
 
Gokaran Singh Pawar, national sales head, MK Agrotech, said, “We have been looking at brands across geographies to help expand Sunpure’s footprint and diversify into different edible oils and food products. We are thrilled to start this new chapter of growth with Riso, a much-loved edible oil brand across Maharashtra. The synergy is perfect as we share the same vision of enhancing the health and well-being of our consumers.”
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

ASCI flags 98% ads as misleading in 2024 review

A major chunk of these ads are from real estate and online betting sectors.

5 hours ago

Streambox unveils subscription TV; aims to acquire ...

Can its Dor subscription-based service, which aims to unify content across OTT platforms and live TV channels, truly be a disruptor in India's television market?

5 hours ago

Vi’s ‘Be someone’s we’ bridges hearts, one tower at ...

The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.

7 hours ago

Google’s US antitrust trial comes to an end as both ...

Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.