Swati Mohan joins Heads Up For Tails as chief business officer

Heads Up For Tails (HUFT), a pet care company, has announced the appointment of Swati Mohan as chief business officer. 

 

Mohan's mandate is to scale growth of the company through brand and marketing, tech advancements, growth partnerships and product innovation. She moves from Netflix India where she was heading marketing.

 

Rashi Sanon, founder, Heads Up For Tails, said, “We are delighted to welcome Swati to Heads Up For Tails. She is a seasoned professional with a two-decade-long track record as a proven leader and has driven profitable growth in large, multi-channel consumer businesses. She brings significant experience in growing brands, improving operating performance and customer experience, and delivering results. Under her leadership, we aim at building a stronger tech platform for all the needs of pets at every stage of their life. We look forward to working with and supporting Swati as she leads Heads Up For Tails forward on its transformational journey in realising our vision  statement - ‘for every home to experience the joys of raising pets as family’.” 

 

Mohan said, “After years of building and scaling global media businesses, I’m excited about this leap into the pet care industry; one that is projected to reach over USD $2B over the coming years. As a pet parent myself, it has been inspiring to have witnessed what Rashi and the team at HUFT have built through their stores, experiences and products; a brand with a sole mission to treat pets and their needs no less than those of any family member; making it the undisputed leader in the category. I look forward to integrating this vision into the next phase of growth where we shall infuse tech & personalisation, e-commerce, content and community to build out both the brand and business as the go-to platform for any and every pet parent need.”

 

Mohan has also worked with National Geographic, GroupM, Endemol, FBC Media, Red Ice Films and Ogilvy.