Taproot enters Gurugram, adds Dentsu One as a division

Taproot Dentsu has expanded to launch an office in Gurugram. The agency has also announced that Dentsu One (formerly Dentsu Marcom) will be a division of the agency. 

 

Harjot Singh Narang has been appointed as general manager (president, Dentsu One), Anand Murty is head of strategy (SVP and head of planning, Dentsu One) and Titus Upputuru is head of creative (NCD, Dentsu One) of the new office.

 

Agnello Dias, chairman and chief creative officer, Taproot Dentsu, said, “We are excited with this development. Delhi NCR is a high growth market and we are looking forward to working with a host of interesting new clients and brands. Almost since inception, we have been working with some very important and iconic brands in this market like Airtel, Times of India, Marico and more recently with Dulux and Coca Cola India.  So we have been more than familiar with this geography. By opening up a strong new front here, we are building further on that experience and strength.”

 

Santosh Padhi, CCO, Taproot Dentsu, said, “Working with a new bunch of energetic and talented people will only add strength and lustre to our capabilities and bandwidth. Beyond television, Taproot has strengths in design and digital too. We are looking to build on those fronts too. This is an important market and we are most happy to be here.”

 

Umesh Shrikhande, CEO, Taproot Dentsu, added, “In the ideas business, it takes a lot of doing to replicate a creative culture. So to build on our collaborative work ethic, the Gurugram office will work closely with the Mumbai office. Aggi, Paddy and I will remain involved in a hands-on manner. We will do what it takes to add sparkle to the brands entrusted to us.”  

                                                                                                                                              

Narang said, “We are all set to roll with a talented team of more than 50 people and a clutch of strong clients like Airtel B2B, AkzoNobel and Coca Cola India among others. We are looking forward to building on this foundation.”