Tata Studi has awarded Mullen Lintas with its creative communications mandate.
The agency will be responsible for crafting the brand’s creative strategy for the launch of its learning app.
The account was won post a multi-agency pitch. Mullen Lintas' Mumbai office will handle the account.
Sachin Torne, chief, B2C, Tata ClassEdge, said, “Tata Studi is an education product based on principles of ‘Science of Learning’. We want children to plan their studies and learn for understanding so that they can use their learning in real life. Planning for any activity helps reduce pressure and it is true even for studying. Lintas impressed us with their knowledge of the edTech segment and their creativity in understanding our value proposition accurately. We welcome Mullen Lintas as our brand partners for Tata Studi.”
Hari Krishnan, CEO, Mullen Lintas said, “With the accelerated boom that we’ve witnessed in edtech category, especially during the last two years, we are more than aware of the problems children have been facing porting to this new ‘Study-from-home’ culture. Most parents are perplexed about the role they must play when it comes to supporting and guiding their children with their studies and that is where Tata Studi comes in. With a scientifically developed platform, tools and modules, Tata Studi helps a child take control of their studies by helping them plan better. We look forward to this exciting journey ahead in enabling students and parents to reimagine the way they learn, with Tata Studi.”
Tata Studi is an edtech company part of Tata ClassEdge.
