Techno Paints, part of the Fortune Group, has announced the appointment of actor Mahesh Babu as its brand ambassador.
According to the brand, Babu’s image as a youth icon will help it expand in the Indian retail paints market.
Babu will be associated with Techno Paints for a period of two years.
Akuri Srinivas Reddy, founder, Fortune Group, said, "For the past 22 years, we have been successful in offering quality paints and quality painting services to the business to business (B2B) segment. We executed over 1,000 projects in Andhra Pradesh, Telangana and the rest of the country.”
He added, "We will achieve this target in 12-18 months. Our products will be available for sale at 5,000 touch points. We are already making 2,000 shades of paints. We have added 1,000 shades more recently. We introduced colour banks to immediately supply whatever colours customers want. Only MNCs are offering this facility. We recently introduced products such as wood adhesive, tile primer, wood polish, and water proofing compounds.”
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