Campaign India Team
Sep 16, 2021

The Heist shifts from Spain to the streets of Mumbai

The BMC, Government of Maharashtra, and Netflix, partner to roll out an initiative to spread the importance of wearing masks

Picture courtesy: Saurabh Punamiya Jain  on LinkedIn
Picture courtesy: Saurabh Punamiya Jain on LinkedIn
The BMC (Brihanmumbai Municipal Corporation), Office of the Guardian Minister of Mumbai (Govt of Maharashtra) and Netflix partnered earlier this week to spread the importance of masks in Mumbai, during the Covid-19 pandemic.
 
The partnership saw citizens dressed as characters from the Netflix show Money Heist. The first part of the season finale was launched earlier this month with the conclusion to be released in December. The simple message was - 'Keep your mask on, it’s not over yet!'. -
 
The partnership aims to distribute 1,00,000 masks across Mumbai, starting 15 September. 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

At its core, ‘Careless People’ is a cautionary tale ...

Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.

3 hours ago

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

17 hours ago

India's athlete endorsements touch INR 1,224 crores ...

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

23 hours ago

Digidarts expands to the Middle East

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.