Marianne Calnan
2 days ago

The Lego Group picks agency for $469 million global media account

Incumbent Initiative repitched for the account.

Photo: Picture Alliance / Getty Images

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets

or call +91 022 69047500
or email [email protected]

Related Articles

Just Published

51 minutes ago

CreativeX report finds brands waste millions on ...

Nearly all global campaign toolkits are never activated in local markets, according to the findings.

1 hour ago

Praseed Prasad returns to GroupM India as chief ...

In this newly created role, Prasad will manage GroupM's strategy, operations, growth, and marketing,

2 hours ago

Indian consumers show greater appetite for ...

A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.

19 hours ago

McDonald's India uses 'Newton-level' math to bring ...

The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.