Advertising Marketing
Marianne Calnan
Jul 02, 2024

The Lego Group picks agency for $469 million global media account

Incumbent Initiative repitched for the account.

Photo: Picture Alliance / Getty Images

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +91 22 69489600
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

WPP brings in McKinsey to advise on strategic review

6 WPP brings in McKinsey to advise on strategic review

Birla Opus Calista showcases stain resistance in new campaign

7 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

8 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

McCann hits the right note with Hero Splendor’s life symphony

9 McCann hits the right note with Hero Splendor’s life symphony

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

10 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Related Articles

Financial Times initiates a global media review
Media
Mar 10, 2025
Beau Jackson

Financial Times initiates a global media review

Unilever announces result of global media review with six rivals sharing duties
Advertising
Oct 01, 2024
Gideon Spanier

Unilever announces result of global media review ...

Lego ad calls 'play' with array of characters performed by Tom Holland
Advertising
Sep 03, 2025
Lucy Shelley

Lego ad calls 'play' with array of characters ...

LinkedIn picks network for $97 million global media account
Advertising
Apr 02, 2025
Beau Jackson

LinkedIn picks network for $97 million global media ...

Just Published

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours
Awards
7 hours ago
Campaign India Team

Campaign India Digital Crest Awards 2025: BBDO, ...

BBDO won the coveted 'Agency of the Year', while Ariel won the 'Brand of the Year'

Prime Video ad-supported viewership grows by 58% to surpass 315 million in 12 months
Advertising
13 hours ago
Campaign India

Prime Video ad-supported viewership grows by 58% to ...

Amazon Prime Video has achieved an average monthly ad-supported reach of over 315 million viewers globally, the company announced on Tuesday evening on the sidelines of its UnBoxed event for Amazon Ads.

Truecaller rolls out ad measurement suite to quantify 'trust' and attention
Advertising
14 hours ago
Campaign India

Truecaller rolls out ad measurement suite to ...

Truecaller has launched a new advertising measurement suite dubbed ‘ROI of Trust’ aimed at helping brands assess the real-world impact of campaigns running on its platform.

Rebates back in spotlight: Ex-WPP CEO sues, alleges firing over kickback complaints
Advertising
15 hours ago
Emma Thumann

Rebates back in spotlight: Ex-WPP CEO sues, alleges ...

Richard Foster is suing the holdco for $100 million over claims that he was fired in retaliation for flagging a hidden rebate scheme within WPP’s media arm.