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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
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The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
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The experiential campaign positions trading as a calling, not just a skill.
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The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.
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