Marketing
Matthew Keegan
May 14, 2024

The Tesla trial: Can brands thrive without a traditional marketing team?

Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign India PR Awards 2025: Winners announced

1 Campaign India PR Awards 2025: Winners announced

PR Awards 2025: Shortlists, jury announced

2 PR Awards 2025: Shortlists, jury announced

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

3 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

4 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Ogilvy’s Ricardos Vaz: 14 years in, but still breaking the formula

5 Ogilvy’s Ricardos Vaz: 14 years in, but still breaking the formula

Bandhan Life banks on humour to decode insurance confusion

6 Bandhan Life banks on humour to decode insurance confusion

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

1000 Media: Can Nas Daily’s storytelling magic shake up Indian marketing?

8 1000 Media: Can Nas Daily’s storytelling magic shake up Indian marketing?

Cadbury 5 Star gives the AI revolution a humorous pushback

9 Cadbury 5 Star gives the AI revolution a humorous pushback

SW Growth Labs goes all in on ROI-driven marketing evolution

10 SW Growth Labs goes all in on ROI-driven marketing evolution

Related Articles

Can Tesla reclaim the electric vehicle crown?
Advertising
Jan 19, 2023
Matthew Keegan

Can Tesla reclaim the electric vehicle crown?

Is Elon Musk’s X winning back advertisers?
Advertising
Feb 21, 2025
Reem Makari

Is Elon Musk’s X winning back advertisers?

Jaguar's contentious rebrand finally gets its car moment, but questions remain
Advertising
Dec 03, 2024
Rahat Kapur

Jaguar's contentious rebrand finally gets its car ...

Elon Musk’s back-to-office demands: Takeaways on employee experience
Opinion
Jun 09, 2022
Vu-Quan Nguyen-Masse

Elon Musk’s back-to-office demands: Takeaways on ...

Just Published

Analytic Edge becomes Google's Meridian Certified partner
Advertising
47 minutes ago
Campaign India Team

Analytic Edge becomes Google's Meridian Certified ...

With this certification, the marketing and sales analytics solutions player can implement and offer support for Google's MMM solutions in Asia-Pacific region.

Electronic Arts appoints GroupM to global media account
Advertising
5 hours ago
Shauna Lewis

Electronic Arts appoints GroupM to global media account

T&Pm was the incumbent on the account.

Beyond the jingle: The power and challenges of sonic branding
Advertising
6 hours ago
Rajeev Raja

Beyond the jingle: The power and challenges of ...

As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with consumers tomorrow, says BrandMusiq's founder.

Interpublic Group sells RGA
Advertising
6 hours ago
Lucy Shelley

Interpublic Group sells RGA

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.