Pooja Ahuja Nagpal
Dec 06, 2012

Third edition of Olive Crown Awards in March 2013

9X Media continues as principal sponsor of the IAA property

Third edition of Olive Crown Awards in March 2013

The third edition of the Olive Crown Awards will be hosted in March 2013 in Mumbai. The Awards were launched at the Goafest 2011 and the second edition was hosted in Mumbai.

Srinivasan Swamy, president, International Advertising Association, India Chapter, said, “There has been widespread acceptance for these awards as corporates see the green message as a key differentiator in a competitive environment.”

On the presenting sponsor, Swamy added, “I am pleased to confirm that 9X Media would be our principal sponsor once again. This is a measure of the success of this award and the commitment of the sponsor.”

Pradeep Guha, chief executive officer, 9X Media, said, “The Olive Crown awards are not just a salute to creativity in the green space, they are a measure of the advertising industry’s seriousness to get the green message on top of the strategic agenda. We are happy with the way the awards were conducted last year, and our association with Olive Crown mirrors our own commitment to the social space.”

The Awards are for creative excellence in communicating sustainability - communication that projected advertisers’ activities in any area that saved energy, contributed to a cleaner environment or positioned them as custodians of brand Earth. Advertising appearing in the calendar year 2012 would be eligible to enter. The call for entries would go out on 1 January 2013. There would be no entry fee.
 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

1 day ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

1 day ago

LinkedIn bets big on news with ‘News Banner’ test ...

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.

1 day ago

69% of India’s top influencers violate disclosure ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.