The integrated communication firm picks up Kohler, Pioneer India Electronics and Pearson Education
Kohler, Pioneer India Electronics Pvt. Ltd and Pearson Education have chosen Genesis Burson Marsteller as their integrated communication partner for 2011.
Commenting on the wins, principal and founder Prema Sagar said, “We’ve been investing a lot of thought and effort into truly partnering our clients across all their communication requirements and it’s heartening to see results and conversions like these. They are the best testimony to our capabilities and teamwork.”
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While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.
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MullenLowe Global’s S Subramanyeswar is vice-chairman and industry veteran Paritosh Joshi is honorary treasurer
EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.
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