The integrated communication firm picks up Kohler, Pioneer India Electronics and Pearson Education
Kohler, Pioneer India Electronics Pvt. Ltd and Pearson Education have chosen Genesis Burson Marsteller as their integrated communication partner for 2011.
Commenting on the wins, principal and founder Prema Sagar said, “We’ve been investing a lot of thought and effort into truly partnering our clients across all their communication requirements and it’s heartening to see results and conversions like these. They are the best testimony to our capabilities and teamwork.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20250320&c=1)
While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.
Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.
.png&h=268&w=401&q=100&v=20250320&c=1)
Mass appeal is not where most brands are focused anymore. Here are five trends that will shape marketing this year.
Hub launches with four 'Super Agents'.
.png&h=268&w=401&q=100&v=20250320&c=1)
