Campaign India Team
May 27, 2008

Time Out Bangalore to launch in mid-July

Paprika Media is planning to launch its entertainment and lifestyle magazine, Time Out in Bangalore. Pallav Moitra, CEO, Paprika Media told Campaign India that the magazine will be launched in mid-July.

Time Out Bangalore to launch in mid-July

Paprika Media is planning to launch its entertainment and lifestyle magazine, Time Out in Bangalore. Pallav Moitra, CEO, Paprika Media told Campaign India that the magazine will be launched in mid-July.

“The editorial team is already set up for the Bangalore launch. We are currently looking at the pre-launch marketing activities. For this, we have done strategic partnerships with some of the leading brands,” said Moitra. He refused to divulge further details. Time Out is already present in Mumbai and Delhi markets. Paprika Media has tied up with the UK based publishing company, Time Out (www.timeout.com) to publish Indian editions of Time Out for the metros.

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

9 hours ago

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

9 hours ago

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

10 hours ago

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.