Campaign India Team
Dec 01, 2020

Twitterati calls for boycott of Swiggy after brand tweets in support of farmers

Comes after Swiggy's Twitter handle replied to a tweet from a user called Nirmala Tai 2.0

Twitterati calls for boycott of Swiggy after brand tweets in support of farmers
Swiggy was the latest brand to be trolled on social media after it responded to a tweet from a Twitter handle of a user called Nirmala Tai 2.0. 
 
The tweet was about the 'farmers protest' in Delhi, which has been ongoing for the last week due to a new bill passed by the Central Government. 
 
 
 
Soon after, Twitterati accused Swiggy of being 'woke' and 'taking a partisan stance on the farm bill without even understanding it'. 
 
The Twitter handle is said to be a parody and is apparently named after India's finance minister, Nirmala Sitharaman. Swiggy wasn't available for comment at the time of filing this report. 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Lollapalooza: A cultural investment for brands, not ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

1 day ago

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

1 day ago

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

1 day ago

Capgemini appoints FleishmanHillard as global comms ...

The account moved after a competitive pitch