Campaign India Team
May 08, 2017

Viacom18 restructures leadership team

Raj Nayak is elevated to chief operating officer, Viacom18

Viacom18 restructures leadership team
Viacom 18 has announced an organisational rejig. The new leadership structure will be operational with immediate effect. 
 
Led by the elevation of Raj Nayak to chief operating officer, the restructuring exercise is aimed at making the organisation future ready. With this move Viacom18 has consolidated its national brands aimed at youth and adult audiences -- Hindi, youth, music and English entertainment offerings under the leadership of Nayak.
 
Apart from this, the role of Ferzad Palia, head – youth, music and English entertainment has been expanded to include two new businesses as the network dials up its content and music offerings. ‘Brand Studio’ will create branded content and white label solutions for partners, along with original commissioned content. ‘MTV Music Project’, will nurture an ecosystem of new and established artistes and create original music content. This is in addition to Ferzad’s existing portfolio that includes MTV, MTV Beats, Colors Infinity, Comedy Central & Vh1.
 
With a clear focus on strengthening its rural presence, Viacom18 has also elevated Anuj Poddar from his current role at Colors Marathi and Gujarati to lead the rural expansion as head - rural business, including Rishtey Cineplex.
 
Both Ferzad and Anuj will report to Nayak.
 
Its existing regional channels Colors Kannada, Super, Marathi, Bangla, Odia, Gujarati and the soon-to-be-launched Tamil will be managed by Ravish Kumar, head – regional entertainment, Viacom 18. 
"Our endevaour has always been to build a future ready organisation with distinct capabilities and a distinctive culture with an emphasis on developing internal talent. This new structure will power us as we enter our next growth phase.” said Sudhanshu Vats, group CEO, Viacom18. 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

2 days ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

2 days ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.