Viacom18 ropes in Saugato Bhowmik to head consumer products business

Viacom18 has announced the appointment of Saugato Bhowmik as the head of its consumer products business. This follows the exit of Sandeep Dahiya, senior vice president - consumer product and communications, in July 2013.

Bhowmik has 12 years of experience in companies including Dabur India and Unilever across the India and Singapore markets, a company statement said.

On his move, Bhowmik said, “The dynamic nature of the broadcast industry presents multiple opportunities for marketers to leverage the power of our brands across multiple consumer touch points, and I hope to apply my experience and contribute to the rapid growth of consumer products business at Viacom18”.

Sudhanshu Vats, group CEO, Viacom18, added, “Saugato brings with him business experience from FMCG with good understanding of brands, distribution landscape in India, dealing with large retailers and managing business P&L. With his experience and his ‘Never say die’ attitude he is well equipped to drive our consumer products business to the next level.”