Campaign India Team
Dec 29, 2020

Virat Kohli, Yuvraj Singh, Kapil Dev score highest on online sentiment: Report

The trio scored on 'brand value', 'most trending' and 'most mentions' respectively

Virat Kohli in a Google film
Virat Kohli in a Google film
After releasing data about online sentiments of Bollywood actors, Checkbrand has revealed results about the online sentiments of cricketers in India.
 
The agency analysed data for 45 cricketers on social media for the period of August - October 2020.
 
The most trending (across social media) player was Yuvraj Singh in the last quarter. His score was 1,622 followed by Rohit Sharma (1591), Virat Kohli (1574), Harbhajan Singh ( 1376) and Parthiv Patel (1362). 
 
Kohli took top spot in terms of engagement with a score of 1.1 lakh. This is followed by Mahendra Singh Dhoni at (1.02 lakh), Rohit Sharma (0.80 lakh), Kapil Dev (0.51 lakh) and Hardik Pandya at 0.40 lakh. 
 
He also leads when it comes to overall brand score with 43.94, followed by Yuvraj Singh 40.40, Sachin Tendulkar 37.51, Umesh Yadav 35.91, Suresh Raina 35.01 and Dhoni at 34.80. The overall score is measured out of 100. Five parameters have been considered for devising this score which is followers (20), trends (10), sentiment (30), engagement (20) and mentions (20).
 
In monetary terms, basis the engagement and followers, Kohli's brand value stood at Rs 3.28 billion, for Sachin Tendulkar at Rs 1.67 billion, followed by MS Dhoni at Rs 1.24 billion, Rohit Sharma at Rs 0.96 billion and Suresh Raina at Rs 0.60 billion.
 
With regards to mentions, Kapil Dev has the highest mentions in the last quarter at 8.8 lakhs. Dhoni comes next at 6.2 lakhs, Irfan Pathan at 4.27 lakhs and Virat Kohli at 3.45 lakhs. 
 
In terms of sentiments, Umesh Yadav has the maximum positive sentiment at 86.3% followed by Yuvraj Singh at 85.6%, Suresh Raina at 74.8%, Ashwin at 73.4% and  Kapil Dev at 73.7%.
 
Anuj Sayal, MD, ADG Online and Checkbrand online, said, “The mentions for Kapil Dev were the highest and engagement was in the top five players due to the biopic movie on the cricketer. Despite low performance during the IPL MS Dhoni has stayed in top five positions in almost all the parameters apart from trends. Sachin’s brand value is the second highest amongst all the cricketers.”  
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

19 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

20 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

20 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.