Nodwin Gaming has announced the appointment of Vishal Parekh as its chief marketing officer.
In his new role, he will expand and strengthen the brand's foothold in the eSports and media space, for the Indian and global market.
He moves from Kingston Technology, where he was marketing director, India.
Akshat Rathee, managing director and co-founder, Nodwin Gaming, said, "We are elated to have Vishal join the Nodwin team and look forward to scaling new heights with his expertise and knowledge of the sector. Parekh would be spearheading our vision to change the landscape of gaming in India with our innovative multi-pronged strategies. Also, with our multi-industry acquisitions in the past one year, we look forward to his marketing and branding expertise to put a cohesive brand together. As we scale up Nodwin Gaming in the years to come and expand the esports ecosystem in the process, Parekh’s extensive expertise will play an important role to steer the brand in the right direction."
Parekh said, "I have been following Nodwin Gaming since its early stages, and I know they are the ones responsible for getting esports to India and that too, to mainstream at a time, when esports was a distant concept. The company has been through a tremendous transformational journey since its inception, and I am delighted to be a part of this team. In the past two years, where everyone is focusing on digital, Nodwin has been on a mission to bring esports to masses, and taking the game to the next level. I can’t be more excited than ever to take on this challenge and opportunity and similar such challenges in the years to come."
In a career spanning over 23 years, he has also worked at Pantaloon Retail India, Lowe and Partners Worldwide, and Zapak Digital Entertainment, among others.